GreenStar Lowers Prices

Wednesday, 01 April 2015 22:12

By Joe Romano,

Marketing Manager

Grocery-BillBargain: Anything a customer thinks a store is losing money on.

— Kin Hubbard

Life is a gift. The food we need to maintain it, however, is not. In fact, food is costly. Food is so valuable that around ten thousand years ago sacks of grain were used as currency, and food was used as money to purchase other things.

GreenStar itself was founded upon sacks of grain. The Ithaca Real Food Co-op, which evolved into the GreenStar we know today, was little more than a room filled with these grain sacks. In fact, people called it "the grainstore," a name that eventually evolved into "GreenStar." That was over forty years ago.

In all that time, GreenStar has been known for its prices, and not in a good way. We have spent a lot of time and energy talking about how nutritionally dense our food is, how much more nutrition is provided to our families for each dollar spent. We heard back that people had only so much money with which to feed their families and that the bottom line was that we needed to lower our prices.

We also spent a lot of time talking about the hidden costs of food. We told anyone who would listen that there were hidden costs involved in the selling of good food. If one were to ensure that farmers were paid properly, that farm workers were paid properly, that store employees were properly compensated, that care went into the growing, packaging, and delivery of the food, and that the Earth and its inhabitants were not being harmed, well, those facts would be reflected in the price.

Read more: GreenStar Lowers Prices


Co-op Switches to Phenol-Free Receipt Paper

Sunday, 01 February 2015 20:52

By Diane Hamilton,

Customer Service Manager

receiptsAs cooperative shoppers, we understand the way that each of our bodies is unique in health and unique in symptoms of dis-ease. So where do we prioritize our own life decisions in a potentially, yet unproven to be "toxic" world, when science is at odds with itself or at odds with our own experience? Most of us find a balance between cost and demonstrated benefit when it comes to all of these potential toxins in our life. We are critical consumers.

At GreenStar, in the service of a community for whom these health concerns matter, we choose paper bags and wooden utensils over plastic; we measure electro-magnetic fields when planning store renovations and resets. We support companies that are committed to a reduction in product processing and product packaging. We actively support the GMO Project and product research and transparency through groups such as How Good, and, in a decision that is good for both our staff and our customers, we've made the choice to use vitamin C-based receipt paper developer or e-receipts over bisphenol S thermal printing.

Phenols (such as bisphenol A and S), both in the global marketplace and in our bodies, are an issue of concern that was closely followed by GreenStar's Customer Service staff during the worldwide race in chemical engineering for phenol-free thermal receipt printing. Following this issue taught us quite a bit about phenols, hormone disruption, and receipt paper, and we want to share what we learned with GreenStar shoppers. To some extent, a whole-foods–based diet containing beneficial nutrients such as those listed in the supplement chart on page 12 will offer some protection from effects.

Read more: Co-op Switches to Phenol-Free Receipt Paper

Download the How Good App!

Monday, 19 January 2015 00:22

HowGood 650



Find out if a food product is safe, healthy, social and environmentally sustainable. Search or scan a product's barcode to quickly access the HowGood food database of health, environment and social based ratings on over 100,000 products.


HowGood, an independent food research organization, provides the best source of information on the food you buy from the supermarkets with over 100,000 food products ratings that measure the environmental & social impact of a company's conduct over time, sourcing standards, and processing practices.



Our rating system highlights the industry leaders, so we only rate the best food products.

  • No Globes Earned - If you don't have anything nice to say...don't say anything at all.
  • One Globe - Good - Better than the majority of products in its category, worth looking out for.
  • Two Globes - Very Good - Exceptional product, worth spending a little more.
  • Three Globes - Great - Industry leader. Purchasing this product will support a better food system.


Each rating tells a complex story in a simple way. Using over 60 indicators that consider: Management Accountability, Community Impact, Ingredient Sourcing, Growing Practices, Food Processing, Manufacture Impact, Distribution Range. We are then able to compose a detailed, accurate picture of every product we rate.

Sources for our research include: recognized newspapers and magazines; company annual reports; industry publications; official labor union publications; watchdog organizations with sufficient evidence of their claims; legal records; government publications and data; and SEC records.


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